Box Full of Tales

When I first started working for Nature's Apothecary, one of the first tasks assigned to me was to redesign their box packaging. To keep in line with their slogan, "Let your tea story begin," the general idea for the packaging was to show whimsical scenes that involved tea. We explored several concepts, from adventures of a tea leaf to creating an entire tea village with teacup-shaped houses, but we eventually settled on the concept of a heroine embarking on a wellness journey.

I knew the scenes had to be set in nature—like in a garden or forest—and, to make it more whimsical, the heroine should only be a few inches tall just like Thumbelina or Arrietty.

I also loved the idea of this tiny heroine living in a big, flourishing world with so much to see and discover because that is how the world of tea feels like. There are so many varieties of teas to explore and flavors to uncover, the journey is never ending!

↑Back to Top